Case study


Yotel’s latest hotel, blending design, sustainability, and affordability, opened in April 2021. It is the newest addition to Yotel’s portfolio of hotels.


The challenge

Reinventing the concept of affordable hotels, Yotel challenges traditional stereotypes. It focuses on what matters to its stylish, savvy, environmentally-responsible guests. Considering this, Yotel Manchester found an ideal partner in Fresh Start Waste. They provide a ‘Real Recycling’ solution to businesses throughout the City Centre and beyond. Fresh Start’s environmentally-friendly recycling starts with considering all waste streams produced. In addition, advising on the best way to ensure maximum levels of real recycling.

real recycling - Yotel Manchester room

“At Yotel, we place sustainability at the heart of everything we do. As such, we are conscious of our impact on the environment and how we minimise our carbon footprint. Partnering with Fresh Start was the obvious thing to do. They are pioneers in their field and will help us meet our ambitious green targets.”

Robert Alam, General Manager at hotel

The solution

At Yotel Manchester, this partnership with Fresh Start actively encourages waste segregation from the moment guests discard it. They introduce colour-coded recycling and general waste bins in all 261 bedrooms, aligning them with external collection bins. Segregating waste at the source ensures it remains non-contaminated, making recycling much easier. The waste and recycling service provided by Fresh Start has been accompanied with staff training sessions ahead of the hotel opening to ensure waste collected from all areas of the hotel by the cleaning team are then placed in the correct bins in the service area, further reducing contamination and maximising recycling.

Further to this Fresh Start offer split wagons for the collection of two waste streams (food and glass) with just one vehicle, as opposed to sending two vehicles, meaning less vehicles on the streets of Manchester, and a reduction in CO2 emissions as a result from their already carbon efficient trucks which operate with EURO 6 engines.

real recycling for Yotel Manchester

The results

Located on Deansgate in the heart of the city’s liveliest strip, Yotel Manchester offers a haven to share stories and relax. The hotel aims to become Manchester’s most creative hangout, with the best bars, shops, restaurants, galleries, and nightlife nearby. Guests can now be confident in the hotel’s sustainable supply chain, which prioritises real recycling. Fresh Start Waste sorts all recyclable materials at their depot and recycles them locally. Additionally, any non-recyclable waste is diverted from landfill and processed at a North West energy-from-waste plant to generate green energy, further reducing the environmental impact.

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