Fresh Start Waste and Yotel Reuse Campaign to End Furniture Poverty


Deansgate’s Yotel is advancing the waste hierarchy to increase reduction, reuse, and recycling. The hotel has donated over 400 pillows to homeless accommodations, partnering with Fresh Start Waste Services.

Yotel, a cutting-edge hotel in Manchester, is dedicated to greening the future of travel. To reduce their carbon footprint, they partnered with Fresh Start for a reuse campaign. Pillows at Sanctuary Supported Living’s homeless accommodations were repurposed. Fresh Start helped the hotel avoid landfill and incineration by moving up the waste hierarchy into re-use. This process assists local communities.

Sustainable Partnerships and Initiatives

Fresh Start Waste collaborates with over 7000 businesses across the North West. They offer advice on minimising the carbon impact of waste management and maximise reuse and recycling. This is carried out through their recycling facility based in Swinton.
Collaborating with charities, furniture reuse organizations, and nonprofits such as Sanctuary, they actively seek opportunities for waste reduction and reuse. This commitment is part of their ongoing effort to contribute to the goal of ending furniture poverty.


Yotel reuse campaign

Peter Angerman, Maintenance Manager at Yotel said:

“Working with Fresh Start was brilliant, they helped take the pillows we no longer had use for, and ensured they were reused by people who really needed them. We are proud to be supporting those in need of items such as pillows and do our bit in not only reducing the impact of our waste, but also helping Manchester’s homeless community.”

Sean Martins Head of Sales and Marketing commented:

“We’ve got a great working relationship with Yotel, and as a carbon conscious organisation we are always looking at waste produced and how we can minimise the impact of the waste on the environment, whether that be reuse programmes with partner charities such as this, or recycling waste at our state-of-the-art materials recovery recycling facility in Swinton. It’s fantastic to work with forward-thinking hotels such as Yotel, which genuinely relishes the opportunity to do the right thing with their waste, and give a second life to pillows they no longer needed.”

Simon, Manager at Sanctuary Supported Living added:

“Thank you so much to Yotel and Fresh Start Waste for thinking of us and those in need of temporary accommodation to support them through homelessness. All of these pillows will now be used by those most in need and will help so many people.”

Fresh Start Waste truck, forest carbon

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