Sunday, 8 March was International Women’s Day (IWD). The annual event celebrated the social, economic, cultural and political achievements of ladies all over the world.
A focal point in the movement for women’s rights, Fresh Start wanted to highlight the importance of IWD. As such, we spoke to some of our inspiring female team members ahead of the big day. Our aim was to learn more about what it is like to be a woman in waste.
“One thing is for certain, the waste sector is never going away!” beams Transport Manager Kirsty Atherton with pride. “I have been in this industry for 20 years – entering it right after leaving school. One of the key messages I want to put out there is that the sector and Fresh Start in particular, is definitely not a man’s world.
‘Not only do we have a female CEO, who is the highest-ranking executive in any company in any industry, we also have an even split of men and women operating as Transport Controllers. We should also be proud that, in a sector where females comprise only one percent of HGV drivers, we have two at Fresh Start. This puts us well above the national average.”
During her career, Kirsty has gained a lot of respect from her peers. She has worked her way up through a number of job roles. Today, she is in charge of service delivery of the fleet. She ensures all vehicles on the road are fully compliant with all legal requirements. Also, she provides an exceptional experience to Fresh Start’s customers.
Fresh Start’s Female Team Member
“The thing I love most about my job is that no two days are the same,” adds Kirsty. “It is an interesting sector to be part of. It changes a lot. From the introduction of new laws and regulations to developments surrounding sustainability. I would not hesitate to recommend a career in waste to women. Also, I’d advise they don’t pigeonhole the industry as male-dominated. The evidence – especially at Fresh Start – proves otherwise.”
At the helm of the company is Nicola McGrath. She founded Fresh Start with her father Paul Rogers 15 years ago. She now leads a team of 126 people – working across multiple sites in the North West.