Fresh Start Waste and Yotel Reuse Campaign to End Furniture Poverty


Moving up the waste hierarchy to reduce, reuse and recycle more, Deansgate’s Yotel has donated over 400 pillows for reuse by homeless accommodation in partnership with Fresh Start Waste Services.

As part of their ongoing commitment to making the future of travel well and truly green, Yotel , a cutting edge hotel in Manchester, has continued  to reduce their carbon footprint by partnering with Fresh Start to reuse pillows at Sanctuary Supported Living’s accommodation for the homeless. In doing this Fresh Start has helped the hotel avoid both landfill and incineration by climbing up the waste hierarchy into re-use – helping local communities in the process.

Fresh Start Waste work in partnership with over 7000 businesses across the North West, advising them on ways to minimise the carbon impact of their waste management strategy, and reusing and recycling as much of their waste as possible from their Swinton based recycling facility. They work with various charities, furniture reuse organisations and not for profits like Sanctuary, and always look for waste reduction and reuse opportunities such as this in a bid to support in ending furniture poverty.



Peter Angerman, Maintenance Manager at Yotel said

“Working with Fresh Start was brilliant, they helped take the pillows we no longer had use for, and ensured they were reused by people who really needed them. We are proud to be supporting those in need of items such as pillows and do our bit in not only reducing the impact of our waste, but also helping Manchester’s homeless community.”

Sean Martins Head of Sales and Marketing commented

“We’ve got a great working relationship with Yotel, and as a carbon conscious organisation we are always looking at waste produced and how we can minimise the impact of the waste on the environment, whether that be reuse programmes with partner charities such as this, or recycling waste at our state-of-the-art materials recovery recycling facility in Swinton. It’s fantastic to work with forward-thinking hotels such as Yotel, which genuinely relishes the opportunity to do the right thing with their waste, and give a second life to pillows they no longer needed”

Simon, Manager at Sanctuary Supported Living added

“Thank you so much to Yotel and Fresh Start Waste for thinking of us and those in need of temporary accommodation to support them through homelessness. All of these pillows will now be used by those most in need and will help so many people”

Fresh Start Waste truck, forest carbon

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