Fresh Start Waste proud to support ‘The Face of British Family Business’ campaign.


Fresh Start Waste are delighted to announce their support of Family Business United’s (‘FBU’) ‘The Face of Family Business 2021’, which is the latest campaign to put the family business sector on the map.

Comprising ‘faces’ of over 200 family business members, the face truly encapsulates the true spirit and diversity of the family business sector across the UK today.

There are over 6 million family firms across the UK today, employing over 12 million people and as a collective body they make a significant contribution to the economy of the UK through the provision of jobs, creation of wealth and income generation, not to mention the good they do in their local communities too.

As Paul Andrews, Founder and Managing Director of FBU explains, “I have been championing the family business sector for over 20 years and 2021 sees us celebrating the tenth anniversary of the creation of Family Business United and we wanted to do something to celebrate. Family firms are the backbone of the UK economy with family firms the length and breadth of the nation. The ‘face’ represents the sector in a way that has never been portrayed before, celebrating the old and the new, together with the diversity of family business leadership too.”

“The ‘face’ is a great way to celebrate the importance of family firms across the UK who over the past 18 months have shown their resilience and strength in dealing with the pandemic.  Many of the individuals featured are involved with long-standing family businesses that have been around for generations and see themselves as custodians of the business for future generations, continuing making decisions for the long term, innovating and demonstrating entrepreneurship to achieve their goals,” continues Paul.

“It was a real pleasure collating the ‘face’ and we really do feel that this is a positive endorsement of the diversity of the family business sector across the UK today,” concludes Paul.

fresh direction for waste

Nicola McGrath, CEO at Fresh Start Waste commented: “We are proud to be a British family business and to support this campaign. As a second-generation family business who provide businesses across the Northwest with waste collection and recycling services and employ over 100 people, we take pride in the culture we have developed. We understand our staff’s desire for a work-life balance and are passionate as a leadership team about supporting staff. We care about our team and in turn our team cares about the business.  Together we make Fresh Start a great place to work.”

“As Family Business United members, and winners of the 2019 Family Business of the Year we support this campaign in raising the profile and awareness of the important part family businesses play in the overall economy. And this is none more important than as we move forward following the COVID-19 pandemic.”

FBU is a global champion of the family business sector and shares insights, news, research and much more.  The ‘face’ is the latest innovative campaign undertaken by FBU to put the family business sector on the map and raise awareness of the important contribution they make, each and every day.  Find out more at

See more about Fresh Start’s waste collection, waste management, and recycling services or contact us.

face of British family
Fresh Start Waste truck, forest carbon

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