Operating two prestigious Manchester City Centre hotels, our client was keen to participate in the Green Tourism certification programme, the largest of its kind in the UK.

A Green Tourism award shows that a business has been independently assessed and certified, allowing the guest to choose the greenest option with confidence. Businesses which meet the standard for a Green Tourism award, receive a bronze, silver or gold certificate, based on their level of sustainability.

Our challenge was to help the client implement a full on site waste segregation system, without adversely affecting day to day operations of either of their hotels.


We at Fresh Start worked in partnership with both hotels to help the group achieve its goals, creating ‘green teams’ to implement new recycling initiatives.

Waste audits identified five main recycling opportunities; food, glass, card, mixed recycling and general waste. Labelled, colour – coded containers were installed in designated areas inside and outside of the hotels.

Fresh Start was keen to support both hotels at every opportunity during the transition. A dedicated Account Manager delivered in-depth and on-going training to all staff. Housekeeping teams took part in a specialist programme and were provided with mixed recycling and general waste bags to reduce contamination and increase recycling opportunities.

The Account Manager also arranged for the ‘green teams’ to visit one of Fresh Start’s Materials Recovery Facilities, in Swinton. Here they were shown how their recycling was treated and learnt about the new technology involved in turning waste into a resource.

To support the change, Fresh Start developed site – specific recycling awareness and guidance information to ensure the initiative would work. This included informative posters and labels to ensure clarity and consistency when employees disposed of waste items. What’s more, hanging signage was created for the external bin storage area at the both hotels, where glass, paper, plastic, cardboard and food are separated and recycled.


The group has seen levels of recycling increase from almost nothing to over 85% following the implementation of Fresh Start’s segregated waste stream approach. All residual waste collections are now directed to energy recovery, helping both sites move towards zero waste to landfill.

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